I was asked to create a series of videos meant to run as paid social ads on YouTube, TikTok, Meta, and Spotify. The target audience was 13-18-year-olds in the Delaware/Morrow County area in Ohio.
Myself and my creative partner, Max Faust of Faust Films determined that we should take an "anti-benefit" approach, pointing out the more qualitative downsides to vaping, such as decreased lung function, anxiety, and being broke. We also felt it was important to inject some humor and too avoid being too over the top with any kind of preachiness or stats.
We cast a Father and Son who have acted together in sketch comedy pieces before, and they were able to achieve a goofy and believable dynamic in conveying the anti-benefits of vape use.
Ad 1 - Balled on by Dad
Ad 2 - Drain on the Wallet
Ad 3 - Folding Under Pressure
