To emphasize the importance of using Downy and your preferred laundry detergent to protect your clothing from the harshness of the wash, my team at POSSIBLE created a television spot out of an idea originally executed as an online video.
We worked with Cincinnati-based production company Lightborne Communications and New York City-based audio post-production house Junto Sounds to produce a polished version of the original, raw, in-house produced online video.
:30 TV Spot
During its media run, the TV spot saw the air on: NBCOlympics.com, E!, Bravo, USA, TBS, ABC Family, CW, TNT, HGTV, A&E, Nickeolodeon, Food Network, Lifetime, TLC, and Nick at Nite
Social Media Executions (Facebook, Twitter)
![](https://cdn.myportfolio.com/0fcaa66e-f326-4ce5-a368-9cc9b4282c2e/27e4f4b3-d175-4ffa-8137-e6402d4f67cf_rw_1200.png?h=d591e22e831a73d84972d98e9b63eb1f)
![](https://cdn.myportfolio.com/0fcaa66e-f326-4ce5-a368-9cc9b4282c2e/726a50f7-2cfb-4368-a9db-5400cad44e36_rw_1200.png?h=78441be9b938dca9dbfa9332a119dec6)
Downy.com Landing Page
![](https://cdn.myportfolio.com/0fcaa66e-f326-4ce5-a368-9cc9b4282c2e/20b06dd9-9aa5-4fb9-a868-6696eca7bdc5_rw_1920.png?h=ee2058641cba84c1f3e7178de6a5dc7f)