As a way to emphasize the importance of using Downy along with your preferred laundry detergent to protect your clothing from the harshness of the wash, my team at POSSIBLE created a television spot out of an idea that was originally executed as an online video.
We worked with Cincinnati-based production company Lightborne Communications and New York City-based audio post-production house Junto Sounds to produce a polished version of the original, raw, in-house produced OLV.
:30 TV Spot
During its media run, the TV spot saw the air on: NBCOlympics.com, E!, Bravo, USA, TBS, ABC Family, CW, TNT, HGTV, A&E, Nickeolodeon, Food Network, Lifetime, TLC, and Nick at Nite
Social Media Executions (Facebook, Twitter)
Downy.com Landing Page