Gillette, in partnership with Stark Industries and their release of Avengers: Age of Ultron created a multi-touch digital and physical marketing campaign to co-promote the blockbuster film and Gillette's key innovation, the Fusion ProGlide Razor with Flexball Technology.
I worked as part of a joint-venture team between Grey (New York) and POSSIBLE (Cincinnati) in a project management capacity to help bring this campaign to life. My agency, POSSIBLE, was responsible for the digital activations including the microsite (below) and all iMedia creative.
GREY New York was responsible for the video production work and Avengers-inspired razor concepts.
