BlueStar is a B2B technology hardware distributor. As such, LinkedIn is a key social platform for the company.

Although the content we share gets solid engagement, we acknowledge that adding relevant followers will increase our reach.

We designed a sweepstakes-style follower campaign with the goal of adding more followers from existing customer companies. 

We spent $500 and added 190 new followers, spending $2.63 per follower, which compared favorably to a standard Follower Ad, which performed at a $5.27 per follower rate
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