To start 2022, I developed a new content strategy pillar centered around end customer market research. BlueStar's customers are specialized IT firms that serve industries such as retail, healthcare, supply chain, and more.
We acknowledged that many of the go-to-market decisions being made by these SMB IT solution providers were based on very little market data.
When we sat back to think about the truly meaningful content that we could create, we landed on collecting and synthesizing data from our customers' customers.
We posited that if we spent the time and resources to collect, analyze, and package this data, that the resulting content would be seen as high-value, unique, and relevant.
The resulting reports are published to the BlueStar Nation website and distributed through our quarterly customer newsletters and LinkedIn paid ads and organic social posts. The early sentiment from our customers—based on comments, shares, and consumption data—has been very positive.
We acknowledged that many of the go-to-market decisions being made by these SMB IT solution providers were based on very little market data.
When we sat back to think about the truly meaningful content that we could create, we landed on collecting and synthesizing data from our customers' customers.
We posited that if we spent the time and resources to collect, analyze, and package this data, that the resulting content would be seen as high-value, unique, and relevant.
The resulting reports are published to the BlueStar Nation website and distributed through our quarterly customer newsletters and LinkedIn paid ads and organic social posts. The early sentiment from our customers—based on comments, shares, and consumption data—has been very positive.
Organic LinkedIn Post
Newsletter promotion
