At the end of 2021, an analysis of the BlueStar YouTube channel analytics revealed that many of the top viewed videos were 4-5 year old pieces created in support of products. The insight was that. these products, although a few years old, still had significant search volume on the platform.
As a reaction, we conceptualized a modern look at product videos, and came up with our Unboxed series. The Unboxed series is styled, lightly scripted, and distributed via YouTube and LinkedIn and early returns in social engagement and capitalizing on YouTube organic search have been positive.